A man and a woman sit at a table in an open plan modern office, facing each other in discussion

Value in Business Workshop

Know the value you seek to create and contribute in business

In business, value is always in motion. Many people think of value as products, services, and money. But that’s only the surface. Real value runs deeper, and it shows up in many forms.

You built your business to create value for yourself and the people who matter to you. This workshop gives you a way to explore many elements of business value and how they drive strategic choices. It becomes the groundwork for value-based strategising, helping you shape clearer priorities, stronger relationships, and a business that makes decisions anchored in value-centric focus.

“Price is what you pay, value is what you get.”
~ Warren Buffet

Who it's for

This workshop is for business owners and leaders who want to:

  • Have better conversations about what value they get and give from their business
  • Be proactive in shaping meaningful business for a range of stakeholders
  • Make strategic plans for the growth and development of the business from a value creation perspective
  • Orientate management activity to a value creation perspective
  • Be literate in value elements and value exchanges to empower staff’s contribution to business growth and evolution activity

Typical participants include:

  • SME business owners (may include boards and/or advisors) doing strategic planning
  • SME management teams (including owners) orientating to a fresh practices of management
  • Joint venture partners as they explore and establish collaboration potential

What it covers

The workshop progresses from concepts to practical activities to use in your business planning. Themes include:

  • Making sense of value in business and the role of value in strategic planning
  • Frameworks for value exchange and value creation decisions
  • Elements of value for business owner/management perspectives
  • Exploring ideas for business value creation

What is gained

Participants leave with:

  • Potential to achieve higher levels of satisfaction in business for a range of connected stakeholders
  • Applied experience in the Business Value Exchange Ledger™ and Value Creation Plan methods
  • Insights about how undeclared and unmet expectations about value cause conflict
  • Practical advice for value creation for immediate and long-term perspectives
  • Inspiration to operate business from a value-exchanging orientation
  • Two decks of printed Business Value Element cards to reuse
  • Short term access to shared digital card room if participants are all online

What is involved

  • 2-3 hour session (length depends on desire for exploratory conversation)
  • Small group (3-5 people)
  • Interactive, hands-on group activity
  • At your site or off-site
  • In-person or telepresence/online delivery
  • Facilitated conversation and personal reflection
  • Safe space to explore and challenge old ways of thinking
  • Making real plans to take away and implement

Price on application.

Let's talk about this!
A claymation-style scene shows three people sitting across a blue boardroom table. Each person has a small stack of teal blue cards in front of them, and several white-faced cards lie on the table between them. The room has modern concrete-style clay walls, bright overhead lighting, and large standing plants placed behind the group

What others say

“I was entering a pivot shift into a new product offering, almost as a startup. The Business Value Exchange Ledger method helped guide me through a time targeted focus of the value ledger that would align my efforts during a period of uncertainty.

The really valuable learning from the exercise for me was understanding the difference between the definition of the “values” we talk about in our life and approach… vs the individual “value” components as a commodity we are willing to put in and what we want to get out of our business. There are so many rabbit holes we can get caught borrowing down as business owners, this process helps you align what is important to put in so you get the results that will be of most value to you.”

~ Troy King, Outside the 3

“I worked on the value exchange cards with Helen and it was one of the best activities I’ve ever done that provided clarity for my business. It helped me reframe my definition of “value” and highlight what’s important to me as a business owner. I loved the fact that value doesn’t always have to equate to money or restrict the number of activities a person can do – I realised I’m more than a business owner, all the activities that I engage in bring value and viewing them that way is “freeing” in a way!”

~ Emmagness, Vaka Consulting

“This method and the Business value element cards were super valuable in sparking my thinking on the different types of ‘value’ and what matters to me most. The guidance for using them was clear and helpful. Definitely a great activity for new or existing business owners!”

~ Samantha Garret

Headshot of Helen Palmer

Workshop Facilitator: Helen Palmer

As well as being the creator of the value(x)™ methods and products, Helen is a learning facilitator (and designer), strategist and small business owner who helps business people unlock the hidden value in their activities. With an eye for nuance and a Swiss Army knife of tools, she transforms abstract concepts into practical insights.

Helen creates thinking-working spaces that energise and empower, enabling people to articulate, negotiate, and manage what they want from being in business. Her sessions blend curiosity, clarity, and kindness — raising the bar for what meaningful business strategising looks like.