Creating a home for people who want to make value visible
Origins of value(x)™ hub
About the value(x)™ approach
A way to think, talk, and work with value
value(x)™ is both a brand and a body of practice. It brings together tools, insights, frameworks, and methods that explore how value can be experienced in work, business, and life.
It gives shape and language to something often felt but rarely examined.
Why it exists
Because value is everywhere, but not always clear
The word value appears in business plans, personal goals, and change strategies — yet people often mean very different things by it.
value(x)™ brings curiosity and clarity to that word. It helps distinguish between value (worth or usefulness) and values (beliefs or principles) so that purpose and results can both be discussed clearly.
It exists to make value visible, discussable, and actionable.
What value(x)™ approach includes
A family of connected tools and ideas
Decks of value element cards
A central tool for exploring what’s valuable.
Providing a vocabulary for value literacy.
Suite of methods
Using the value element cards to explore value relationships and map exchanges. Essential for shaping and designing changes.
Reference collection
Thinking and inspiration that informs and shapes the methods. Rich sources for cultivating fluent value literacy.
Context lenses
Three primary contexts in which value is experienced and explored: Workscape, Business, Marketplace.
About the name
Why it’s written as value(x)
Borrowed from predicate logic, value(x) means “value applied to something specific.”
It reflects a key idea: value isn’t fixed or universal. What’s valuable depends on context, intention, and perspective.
The logo/brand name captures this — practical, precise, and curious — a logic for identifying what matters, when it matters, and why.
Where it began
Created from curiosity, not a business plan
2018 …
The first printed value element cards appeared … three decks for different kinds of value conversations however, living under two seperate brands.
- Employee (now Workscape): Self unLimited
- Business : Quello
- Customer (now Marketplace): Quello
… 2026
The cards decks and methods get the new single branding: value(x)™. They come together to live under the one roof giving all the decks and supporting knowledge a single coherent home.
This also enables meaningful intersections of all three perspectives.
Who is behind it
Created by Helen Palmer
Helen is known for making complex ideas make sense — and making sense interesting.
Her work spans organisational change, knowledge management, and learning design.
She created the value elements card decks, the VALUE framework, and many of the methods that bring them to life.
The value(x)™ hub is her way of sharing those ideas in one place where thoughtfulness and play can coexist.
What the hub is for
Less like a library, more like a workbench.
The hub is a space to explore, experiment, and learn.
Here you’ll find tools, reference material, and insights that make value tangible — without jargon or fuss.
How to use the hub
There’s no single path. Follow your curiosity.