METHOD

Workscape Motivation Model

Origin and purpose

This method is based on an idea that is typically applied in large organisations. The Business Motivation Model (BMM) was created as an organisational strategy mapping tool — which is a way to layout and organise the key content of strategic planning and ensure it hangs together coherently. We have prepared a simplified explanation of the original concept

You can apply a simple version to shape and organise your thoughts as you strategically plan the intentions and actions for your workscape. For the workscape context we have renamed it a Workscape Motivation Model (WMM)

For the individual, the contents are motivating you in terms of the Things to Do and to Achieve across your workscape — which could involve more than one organisation in the current moment or in the near future.

This is a macro or high-level perspective. There are other methods that take a more detailed perspective, like Workscape Value Creation Plan. The WMM can operate as a single document — a one-plan-to-rule-them-all — if that feels useful to you.

Method

Orientating yourself to futures planning activity

There are substantial instructions below, about documenting your strategic thinking for your workscape. Before you get overwhelmed and caught up with the documenting, keep these two points in the front of your mind about this planning activity.

The sovereignty you have over your work will inspire far more people than the actual content ever will.
~ Hugh MacLeod

It’s not the plan that is important, it’s the planning.
~ Dr Graeme Edwards

The first time you do strategic planning, it may feel awkward and uncomfortable. It’s a skill that becomes easier with repeated doing. Ease yourself into any discomfort and be open to what may emerge.

A. Creating a Workscape Motivation Model

  1. Decide on a time period for your WMM. We recommend a one to two year period with the expectation that you will review this every three or six months to see if the contents need to be adapted.
  2. Compose a Workscape Value Exchange Ledger to determine the value you seek to contribute and create in your workscape.
  3. Compose a Workscape Value Creation Planto shape and refine ideas about how you want to create value. Or, simply capture some ideas of actions that will created the desired value identified in your ledger.
  4. Decide whether you want to capture your thoughts initially in the tabular format in a digital document (like MS Word or MS Excel) or go more free form with Sticky Notes and a large blank surface (whiteboard or butcher paper).
  5. Use your thinking output to initially populate the lower rows of the model: StrategiesTacticsand GoalsObjectives.

Tip: Keep it really simple the first time you do this, and merge the Strategies-Tactics and Goals-Objectives — the additional granularity might not serve you well at this stage. Thus:

    •  Goals = the Measure of Value you seek to create or generate
    •  Strategies = the Activities you intend to do that create or generate that measure of value
  1. Extend your thinking and be creative about other potential Goals and Strategies that may not have been revealed in the two value-based methods. It’s entirely up to you to decide the range, scope and number of items you want to put in the model.
  2. When you feel you have a core set of Strategies, then compose a summary statement about these, which is your Mission. When you have a core set of Goals, then compose a summary statement about these, which is your Vision.

Note 1: The Mission and Vision you are stating here represents a Mission and Vision for the duration of the time period of the model. It doesn’t represent any overarching statement about your Mission or Vision for the complete duration of your workscape. You will be the only audience for this documentation, so you only need to satisfy yourself about what direct or indirect linkages there are between those two levels of Mission and Vision.

Note 2: This order of populating the model is based on the fact that many people don’t naturally think in abstractions or strategically. Rather than taking an idealistic top-down approach to populate Mission and Vision first, this is done last. Most people when doing future planning have a list of actions (Means) in mind before they have a list of things they want to achieve (Ends).

  1. A key feature of the Motivation Model concept is coherency. So as you populate the final version of your WMM model, take regular moments to check the logic and coherence of the contents. See Example below of a populated model.
    • A reference numbering system can be helpful.
      • Give each Strategy a whole number, e.g. 1.0; 2.0
      • Give each Tactic a part number showing which strategy it relates to, e.g. 2.1; 2.2
      • Match the Goals to the Strategy so they have the same reference number. Strategy 1.0 – Goal 1.0
    • Use these questions as prompters:
      • Does each Strategy have a Goal that is meaningful?
      • Does each Tactic belong to a Strategy?
      • Does each Tactic have an Objective that is measurable? (And you get to define what makes something measurable – be creative, it’s your WMM.)
      • Does the Mission reflect a summary of all Strategies?
      • Does the Vision reflect a summary of all the Goals?
      • Is there Value you seek to create or generate that doesn’t yet have a Strategy/Goal combo?
    • Use the TIP below to check the language you have used to ensure it is in fact a Strategy or Tactic and not a Goal or Objective.
  1. Set yourself a diary appointment for the future when you can review and update the model contents. Every quarter (3 months) or half year is a good time period.
  2. Put a copy of the completed WMM somewhere you can easily reference it.

B. Using your Workscape Motivation Model

  1. Retrieve your completed WMM from its stored location.
  2. When making plans for the coming weeks or month, use the WMM as your guide to what you are focusing on.
  3. You may need to do further planning to decompose a Strategy (or even a Tactic) into Tasks that can be done. Consider a tool like  a Kanban Board for storing and focusing your attention on Task levels of work. Your WMM is for strategic-level content, and would not normally go into a work management system or tool —  except maybe to reference the Strategy or Goal that the Tasks are contributing to. (And that’s why the number system is very handy!)
  4. As you implement your plans, be sure to take note of any quantifiable factors that can help you evaluate your progress to achieving the stated Goals.
  5. You can put text or graphical elements in/on your model to show the status or progress. This might be as simple as words “DONE” or “DOING” or symbols/emojis that have similar meaning. It’s good to track your progress against your intentions.
  6. At the end of the time-period given to your WMM, do a holistic evaluation of what was done and achieved. Consider what lessons learned you might carry forward to the creation of the next WMM!

TIP: Strengthening your understanding of strategic thinking

It is common to confuse a statement of Strategy (a Means) as an End (a Goal) simply from the choice of syntax. This happens when a strategy is written as the thing to be achieved (i.e. What) rather than the means by which it will be achieved (e.g. How).

To avoid this problem and compose statements that have better implicit meaning, follow this tip: Write Ends statements in past (or present) tense as a noun phrase – as if the End has been achieved.

BAD

Improve personal satisfaction across all my work within one year.” [Verb Phrase]

GOOD

Improved Personal Satisfaction across all roles within one year” [Noun Phrase in past tense]

A companion tip: Write a Strategy (Means) statement in present tense as a verb phrase. Test the sense-making of what you wrote by saying ‘I will <Strategy> to achieve <Goal>.

Redevelop my personal offering based on employer feedback.” [Verb Phrase in present tense]

TEST

I will Redevelop my personal offering based on employer feedback to achieve Improved Personal Satisfaction across all my work within one year.

Example of a Motivation Model for a Workscape

Here is an example of a Workscape Motivation model for an individual and one aspect of their workscape. This example includes the value to be created/acquired notated as [VALUE ELEMENT] under Goals and Objectives.

Workscape Motivation Model (aka Strategic Plan) for Aletta: 2026-28

MISSION
Cultivate personal leadership ability through intentional development
VISION
Be a trustworthy leader with strong credibility ready for new role
STRATEGIES
1.0 Develop leadership experience based on influence
2.0 Participate in mastery training

GOALS
1.0 Acquired higher level of competency in leading others [EXPERTISE]

2.0 Deepened my knowledge of leadership practice

TACTICS
1.1 Volunteer with a Professional Association on a governance group
1.2 Do reflective practice on leadership activity
2.1 Work with a Mentor to refine my leadership proposition
2.2 Attend two workshops at XYZ School for Contemporary Leadership
OBJECTIVES
1.1 Two-year commitment completed with four high value stories curated about significant involvement [STORIES; EXPERIENCE]
1.2 Journal completed with thoughts, observations and insights [INSIGHTS; STORIES]
2.1 One-year relationship completed with defined leadership proposition [WORK PRODUCT; SPONSORSHIP]
2.2 Recognised qualification in leadership [CERTIFICATION]

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